Limitless Lash Mascara
ILIA BEAUTY

Limitless Lash Mascara

ILIA's Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara.

30 €
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  • After Midnight
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ILIA's Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara.
Buildable and flake-free, this 99% naturally derived mascara lifts, curls, lengthens and adds just the right amount of volume.
ILIA's lightweight and nourishing mascara is made with a blend of organic Bee and Carnauba Waxes to weightlessly condition each lash, while still keeping them lifted throughout the day.

Gentle enough for sensitive eyes, the 99% naturally derived formula also contains organic Shea Butter and fortifying Arginine (keratin) to help boost and enhance your lashes.

ILIA's Limitless Lash Mascara can be effortlessly removed with water at the end of the day – no scrubbing or tugging required.

“After testing over 100 mascara wands, we landed on our patented dual-sided brush for a perfectly natural application.
Use the shorter side to curl and create volume, then the longer bristles to lift, lengthen and separate.”

Awards:
Best Clean Mascara, Allure's Readers' Choice Awards (2020)
Best Clean Mascara, Allure's Best of Beauty (2019)
Best Natural Mascara, Glamour Magazine (2019)

FOR: all skin types, including sensitive skin

ILIA's Limitless Lash Mascara formula builds to create extreme length and natural volume in a classic black finish.
One coat of mascara lifts and extends lashes with a natural effect, while additional coats build to create a more dramatic appearance.

Start by using an eyelash curler to give lashes an extra lift before applying mascara.
Use the shorter bristles on the dual-sided brush to build volume by coating lashes from root to tip.
Use the longer comb-like side to separate and define lashes as you lift and lengthen.

For a more dramatic look, apply an extra-light coat to the ends after separating.
At the end of the day, simply remove the mascara with warm water or a light cleanser.

Lashes that take you from girl to gurrrrrrrl!

Clean, comfortable and weightless, ILIA Limitless Lash Mascara is not waterproof, but it is water resistant.
So it won’t smudge or flake, yet you do not need to tug on your eyes in the evening to remove it.
It can be easily removed at the end of the day with water or your favorite cleanser.
It is oil-free and ophthalmologist-tested to be safe for sensitive eyes and contact lens wearers.

Regarding formulation, many black pigments in the beauty industry are derived from an ingredient called Carbon Black.
Studies have shown that Carbon Black is a carcinogen and should be avoided whenever possible.
Instead, we chose to get the black pigment from Charcoal which is a clean alternative.

“Use an eyelash curler to boost the curl of lashes before application.
By working the brush to help lift lashes, it will set the curl in place so your lashes stay lifted throughout the day.”
Sacha Plavsic, Ilia’s founder

Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients. Ingrédients Organiques.

This ingredient list is subject to change, it is the most up-to-date ingredient list and may differ from product packaging.

Driven by her concern for “green washing”, her mother’s attentiveness to diet, healthy living and homeopathy which helped her brother, Zachary Ilia, to cure his acute asthma and severe allergies, Sasha Plavsic slowly started the creation of ILIA in Vancouver, 2011, a clean beauty line which is out to prove that functionality and stability can work hand in hand when it comes to achieving and maintaining your healthy skin and your good looks.
Her brother, Zachary, joined her in 2013 and is now part of the team.

Throughout her twenties, Sasha was interested in design and typography, studying in London and New York, and working for brands such as Cartier, in marketing and branding.
This experience gave her a good understanding of the world of business which she later on used when she returned to Vancouver and founded the beginnings of ILIA.

The name, ILIA, is Slavic in heritage and has a double meaning.
It comes from their great grandfather who was a high-end shoe designer from Belgrade, in former Yugoslavia and it means hand made shoes and also organic and healthy, which captures the brand.

ILIA strives to transcend the concept of being organic and clean by incorporating a hybrid of safe synthetics and clean ingredients.
They use a large percentage of certified organic and bio-active botanicals from ethical and sustainable sources combined with a small amount of safe synthetics which enhances the performance of the products.
Sasha discovered that not every natural ingredient is good for your skin and not every synthetic bad.

Each ingredient they use in their formulations serves the purpose of enhancing the performance of the product and ultimately of nourishing and rejuvenating the skin.
Each product contains up to 85% bio-active organic ingredients, sourced from organic farmers and processed in a laboratory that is certified with Gluten-Free and Leaping Bunny.
Each piece has an ethical-sustainable approach which is revealed by housing all their products in recycled aluminum cases.

Their taglines involve believing in skin that looks like skin and radiance that comes naturally.
They value transparency and always challenge the conventions of clean beauty to create something out of this world.
ILIA is committed to carve a new path by balancing safety and performance in products that truly work to make your skin look good and alive.
They don’t see clean beauty as a movement but rather as becoming a standard of being mindful in our decisions and have more balance in life.

As Sasha herself said :
“The time for clean beauty is now.
And you can have the best of both worlds.
Skincare was first and now it’s colors turn.
We are so excited to be on the forefront and we cannot wait to see where this goes”

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