Fullest Volumizing Mascara
ILIA's Fullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss.
Fullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss.
Clean, nourishing ingredients condition with every coat for lashes that look fuller, thicker, and healthier.
The smudge-free, flake-free formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed. Fullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.
With its flexible nylon micro-bristles, the violin-shaped brush catches every last lash, coating them with the perfect amount of product every time.
FOR: all skin types; safe for sensitive eyes; fragrance-free; ophthalmologist-tested; carbon black-free; safe for contact lense
BENEFITS: contains Arginine, that supports stronger, healthier-looking lashes, Provitamin B5 that nourishes to promote thicker-looking lashes, weightless Wax Blend that adds full, flexible body without the weight;
Wipe off any excess product from the brush.
Nestle the brush into the base of lashes and glide upwards, wiggling from side to side.
Apply several coats for more volume and dimension.
Use the tip of the brush to separate and define hard-to-reach lashes.
According to Sasha, Ilia’s Founder, mascara is “a mood”.
When opting for an all-day natural make-up, she suggests reaching out for the Limitless Lash Mascara.
For a more sultry look, she suggests using the Fullest Volumizing Mascara.
Think of these two formulas as the yin and yang of mascaras. One of them gives you the sweet, natural look appropriate for daytime and the other one offers a full blown volume made to impress, for when you are feeling extra.
The Fullest Volumizing Mascara adds weightless, buildable volume and thickness.
It is a smudge-free, flake-free formula that washes off easily with your normal cleanser, so no scrubbing, tugging or heavy-duty makeup remover is needed.
For maximum volume, you may want to wait 30 seconds between each coat.
To further prevent transfer, or if your lids are hooded and on the oily spectrum, try setting your eye area first with Soft Focus Finishing Powder. We also recommend avoiding heavy creams or oils around the eyes, as this can cause your mascara to transfer.
Aqua/Water/Eau, Cera Alba/Beeswax/Cire d'abeille, Synthetic Beeswax, Glyceryl Stearate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Dimer Dilinoleyl Dimer Dilinoleate, Stearic Acid, Palmitic Acid, Ethylhexyl Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Jojoba Esters, Acacia Senegal Gum, Panthenol, Benzyl Alcohol, Caprylyl Glycol, Sodium Hydroxide, Xanthan Gum, Caprylhydroxamic Acid, Arginine, Lauric Acid, Myristic Acid, Arachidic Acid, Oleic Acid, Tocopherol. May Contain/Peut Contenir (±): CI 77499 (Iron Oxide).
Driven by her concern for “green washing”, her mother’s attentiveness to diet, healthy living and homeopathy which helped her brother, Zachary Ilia, to cure his acute asthma and severe allergies, Sasha Plavsic slowly started the creation of ILIA in Vancouver, 2011, a clean beauty line which is out to prove that functionality and stability can work hand in hand when it comes to achieving and maintaining your healthy skin and your good looks.
Her brother, Zachary, joined her in 2013 and is now part of the team.
Throughout her twenties, Sasha was interested in design and typography, studying in London and New York, and working for brands such as Cartier, in marketing and branding.
This experience gave her a good understanding of the world of business which she later on used when she returned to Vancouver and founded the beginnings of ILIA.
The name, ILIA, is Slavic in heritage and has a double meaning.
It comes from their great grandfather who was a high-end shoe designer from Belgrade, in former Yugoslavia and it means hand made shoes and also organic and healthy, which captures the brand.
ILIA strives to transcend the concept of being organic and clean by incorporating a hybrid of safe synthetics and clean ingredients.
They use a large percentage of certified organic and bio-active botanicals from ethical and sustainable sources combined with a small amount of safe synthetics which enhances the performance of the products.
Sasha discovered that not every natural ingredient is good for your skin and not every synthetic bad.
Each ingredient they use in their formulations serves the purpose of enhancing the performance of the product and ultimately of nourishing and rejuvenating the skin.
Each product contains up to 85% bio-active organic ingredients, sourced from organic farmers and processed in a laboratory that is certified with Gluten-Free and Leaping Bunny.
Each piece has an ethical-sustainable approach which is revealed by housing all their products in recycled aluminum cases.
Their taglines involve believing in skin that looks like skin and radiance that comes naturally.
They value transparency and always challenge the conventions of clean beauty to create something out of this world.
ILIA is committed to carve a new path by balancing safety and performance in products that truly work to make your skin look good and alive.
They don’t see clean beauty as a movement but rather as becoming a standard of being mindful in our decisions and have more balance in life.
As Sasha herself said :
“The time for clean beauty is now.
And you can have the best of both worlds.
Skincare was first and now it’s colors turn.
We are so excited to be on the forefront and we cannot wait to see where this goes”