Clean Line Liquid Liner
ILIA BEAUTY

Clean Line Liquid Liner

The first ever clean, classic black (Carbon Black-free) liquid liner with a flexible, finely pointed felt tip.

30 €
Tax included
Color
  • Midnight Express
  • Midnight Express
Quantity

The first ever clean, classic black (Carbon Black-free) liquid liner with a flexible, finely pointed felt tip.
The quick dry precision liner stays put from day to night without smudges, feathering or running.
Create a barely there tight line or a bolder cat eye with ease and lasting definition.
Clean Line Liquid Liner is water resistant.

FOR: Suitable for sensitive eyes.

Clean Line Liquid Liner
is water resistant.
Using the fine, flexible soft tip applicator, gently define eyes with a soft, sweeping motion close to lash line.
Finish with a coat or two of ILIA Mascara for long, lifted lashes that tie everything together.

How is this product different from conventional liqid eye liners?
This super sharp liquid eyeliner glides on effortlessly, delivering a sharp, clean line.
The super precise tip is perfect for that feline-flick.
It’s easy to wash off and is safe for super sensitive eyes, prone to irritation.
Also, many black pigments in the beauty industry are derived from an ingredient called Carbon Black.
Studies have shown that Carbon Black is a carcinogen and should be avoided whenever possible.
Instead, ILIA chose to get the black pigment from Charcoal which is a clean alternative.

“Our Clean Line Liquid Liner delivers the smooth application you expect from a liquid liner, but with enough control to really define your look.
I use Midnight Express for a barely there tight line in the morning, then wing it out at night.”
                                                                              Sacha Plavsic, Ilia’s founder

Aqua/Water/Eau, Charcoal Powder, Styrene/Acrylates Copolymer, Butylene Glycol, 1,2-Hexanediol, Diglycerin, Polyglyceryl-10Isostearate, Polyglyceryl-10Laurate, Pentylene Glycol, Phenoxyethanol, Citric Acid, Caprylyl Glycol, Ethylhexylglycerin

Driven by her concern for “green washing”, her mother’s attentiveness to diet, healthy living and homeopathy which helped her brother, Zachary Ilia, to cure his acute asthma and severe allergies, Sasha Plavsic slowly started the creation of ILIA in Vancouver, 2011, a clean beauty line which is out to prove that functionality and stability can work hand in hand when it comes to achieving and maintaining your healthy skin and your good looks.
Her brother, Zachary, joined her in 2013 and is now part of the team.

Throughout her twenties, Sasha was interested in design and typography, studying in London and New York, and working for brands such as Cartier, in marketing and branding.
This experience gave her a good understanding of the world of business which she later on used when she returned to Vancouver and founded the beginnings of ILIA.

The name, ILIA, is Slavic in heritage and has a double meaning.
It comes from their great grandfather who was a high-end shoe designer from Belgrade, in former Yugoslavia and it means hand made shoes and also organic and healthy, which captures the brand.

ILIA strives to transcend the concept of being organic and clean by incorporating a hybrid of safe synthetics and clean ingredients.
They use a large percentage of certified organic and bio-active botanicals from ethical and sustainable sources combined with a small amount of safe synthetics which enhances the performance of the products.
Sasha discovered that not every natural ingredient is good for your skin and not every synthetic bad.

Each ingredient they use in their formulations serves the purpose of enhancing the performance of the product and ultimately of nourishing and rejuvenating the skin.
Each product contains up to 85% bio-active organic ingredients, sourced from organic farmers and processed in a laboratory that is certified with Gluten-Free and Leaping Bunny.
Each piece has an ethical-sustainable approach which is revealed by housing all their products in recycled aluminum cases.

Their taglines involve believing in skin that looks like skin and radiance that comes naturally.
They value transparency and always challenge the conventions of clean beauty to create something out of this world.
ILIA is committed to carve a new path by balancing safety and performance in products that truly work to make your skin look good and alive.
They don’t see clean beauty as a movement but rather as becoming a standard of being mindful in our decisions and have more balance in life.

As Sasha herself said :
“The time for clean beauty is now.
And you can have the best of both worlds.
Skincare was first and now it’s colors turn.
We are so excited to be on the forefront and we cannot wait to see where this goes”

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